Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device by a website you visit. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to site operators about how the site is used. Similar technologies include local storage, session storage, and pixel tags.

2. Our Consent-First Approach

We implement Google Consent Mode v2. When you first visit our website, all non-essential cookies are set to denied by default - including ad_storage, ad_user_data, ad_personalization, and analytics_storage. These are only activated if you actively click "Accept All" on the cookie banner. Functional and security cookies that are strictly necessary for the website to operate are always active.

Your consent choice is stored in your browser's local storage under the key cookieConsent and persists for your browsing session until you clear it or change your preference.

3. Cookies We Use

Cookie / Technology	Category	Purpose	Duration	Provider
cookieConsent (localStorage)	Strictly necessary	Stores your cookie consent choice (accepted / rejected)	Until cleared	First-party
_ga	Analytics (consent-gated)	Google Analytics - distinguishes unique users	2 years	Google LLC
_ga_*	Analytics (consent-gated)	Google Analytics 4 - session persistence	2 years	Google LLC
_gcl_au	Advertising (consent-gated)	Google Ads - conversion tracking	3 months	Google LLC
_fbp	Advertising (consent-gated)	Meta Pixel - ad attribution if Meta Ads used	3 months	Meta Platforms
UTM / gclid (URL params → form)	Analytics / attribution	Captures campaign source from URL for order attribution; stored in hidden form fields, not as cookies	Single session	First-party

4. Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They do not store personally identifiable information. They include our consent-record storage and any server-side session security tokens. You cannot opt out of these cookies through our banner; however, you can delete them via your browser settings, though this may affect site functionality.

5. Analytics Cookies

If you accept analytics cookies, we use Google Analytics 4 to understand how visitors use our website (which pages are visited, how long visitors stay, where they come from). This data is aggregated and anonymised to the extent possible. We have enabled IP anonymisation. Google processes this data in accordance with its own privacy policy. See policies.google.com/privacy for details.

6. Advertising Cookies

If you accept advertising cookies, we and our advertising partners (Google, and potentially Meta) may place cookies to measure ad effectiveness, attribute conversions, and deliver relevant advertising on other platforms. These cookies may link your activity on our site to advertising profiles held by Google or Meta.

7. Managing Your Preferences

You can manage cookies in the following ways:

• Our cookie banner - click "Reject All" to decline non-essential cookies, or "Accept All" to consent. You can revisit this page to reconsider your choice.
• Browser settings - most browsers allow you to block or delete cookies via Settings → Privacy or similar. Note that blocking all cookies may impair website functionality.
• Google opt-out - install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
• Industry opt-outs - visit youronlinechoices.com (EU) or aboutads.info (US) for advertising opt-outs.

8. Changes to This Policy

We may update this Cookie Policy from time to time. The date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.

9. Contact

For any questions about our use of cookies, contact us at info@skeletonrinse.world or see our Privacy Policy for full details of our data practices.